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Nailing Down Recruitment Marketing Conversion Goals
Understanding Conversion in Recruitment Marketing So, what exactly counts as a 'conversion' in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a job, clicking...
How Long is Too Long of a Resume?
In my previous experience as a recruiter, I once received a 23-page-long resume from an Engineer. Upon calling him and requesting a shorter version, I discovered he had been advised by previous recruiters to include all his experiences and skills to improve his...
The Good, Bad, and Ugly of Tracking Conversions from Indeed’s Sponsored Jobs
In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for the year. But then, Indeed stormed onto the scene, changing the game with its pay-per-click (PPC) model, quickly...
Facebook Recruitment Marketing Tips for Healthcare Companies
When it comes to employer branding, Healthcare Facebook pages are about as boring as C-Span in the morning. Marketing typically allows an extra Facebook page for employer branding just as long as they stay within branding guidelines. But, here’s the issue. Facebook...
Revamping Your Career Site: Showcasing Your Unique Company Culture
Have you taken a look at career sites lately? You'll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions. But here's the catch: job seekers want more than that. They yearn for a genuine glimpse into your company culture...
Elevating Your Employer Brand: How Tweaking the Recruiting Process Can Work Magic
When I was part of a team called the Talent Innovation Lab at this massive IT consulting company, it took an army to change the recruitment process. Our goal was to fix up the recruiting process because it had an impact on how candidates saw us as an employer....