Oct 11, 2023 | Employer Branding, Recruitment Marketing
Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
Sep 28, 2023 | Employer Branding, Recruitment Marketing, Social Media
When it comes to employer branding, Healthcare Facebook pages are about as boring as C-Span in the morning. Marketing typically allows an extra Facebook page for employer branding just as long as they stay within branding guidelines. But, here’s the issue. Facebook...
Aug 28, 2023 | Career Site, Employer Branding
Have you taken a look at career sites lately? You’ll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions. But here’s the catch: job seekers want more than that. They yearn for a genuine glimpse into your company...
Aug 21, 2023 | Candidate Experience, Employer Branding
When I was part of a team called the Talent Innovation Lab at this massive IT consulting company, it took an army to change the recruitment process. Our goal was to fix up the recruiting process because it had an impact on how candidates saw us as an employer....
Aug 9, 2023 | Employee Experience, Employer Branding
Workers are getting burned out, and companies seem to have two solutions for it: letting the employee quit, or firing them. As of right now, the latter is the preferred method in the form of layoffs. Employee burnout is a growing challenge, and companies need to...
Jul 20, 2023 | Blog, Employer Branding
Stop. Collaborate and listen. Let me tell you, there’s a goldmine waiting to be tapped. We’re talking about showcasing unity and acceptance through the awe-inspiring narratives of before and after employee stories. Stories about employees who faced...
