Nov 1, 2023 | Career Site, Job Advertising, Recruitment Marketing
In the past, recruiting was a simple affair. Recruiters would post jobs on traditional job boards, count the applicants, and plan their budgets for the year. But then, Indeed stormed onto the scene, changing the game with its pay-per-click (PPC) model, quickly...
Oct 11, 2023 | Employer Branding, Recruitment Marketing
Understanding Conversion in Recruitment Marketing So, what exactly counts as a ‘conversion’ in recruitment marketing? A conversion boils down to an action taken by a user or job seeker that gets you closer to your hiring goals. It could be applying for a...
Sep 28, 2023 | Employer Branding, Recruitment Marketing, Social Media
When it comes to employer branding, Healthcare Facebook pages are about as boring as C-Span in the morning. Marketing typically allows an extra Facebook page for employer branding just as long as they stay within branding guidelines. But, here’s the issue. Facebook...
Aug 18, 2023 | Job Advertising, Recruitment Marketing
With employer brand budgets getting cut, Recruitment Marketing professionals are nervous as a long-tailed cat in a room full of rocking chairs. Now is the time to really look at those social media metrics. First, you need to know the essential key metrics of social...
Jul 19, 2023 | Employer Branding, Recruitment Marketing
Here are five essential methods that recruitment marketing teams can follow to ensure they remain aligned with their organization’s brand guidelines and maintain a positive relationship with the marketing department. Partnering with the Marketing Team The...
Jun 11, 2023 | Career Site, Recruitment Marketing
The candidate’s journey ends when the job title is uncommon or confusing. The reason why so many companies struggle to attract applicants to their jobs is often due to job titles and then the job description. Common vs Uncommon Job Titles Job seekers usually...
