Revamping Your Career Site: Showcasing Your Unique Company Culture

Revamping Your Career Site: Showcasing Your Unique Company Culture

Aug 28, 2023 | Career Site, Employer Branding

Have you taken a look at career sites lately? You’ll notice a recurring pattern – stock photos, generic video testimonials, and vague descriptions. But here’s the catch: job seekers want more than that. They yearn for a genuine glimpse into your company culture without having to scour Glassdoor reviews. It’s time to break free from the cookie-cutter templates and bring your company’s essence to the forefront. In this article, we’ll explore how effective employer branding can not only attract the right talent but also establish a powerful employer brand identity.

  1. Define Your Mission and Values, Loud and Clear

Start with the foundation. A well-crafted mission and values statement isn’t just a checkbox; it’s a beacon that guides your ship. Place it prominently on the main career site page, ensuring its visibility. Don’t stop there – integrate it into job postings and internal communications. Make sure it resonates and stands out.

  1. Authentic Employee Stories and Testimonials

Stock photos of pristine models won’t cut it. Real stories from your people will. Yes, unearthing these gems takes time, but when you hit the mark, they’re pure gold. Employee stories and testimonials offer an insider’s view of your company culture. Blogs, videos, and social media posts are your canvases. Use them to paint a vivid picture.

  1. Diversity and Inclusion: Beyond the Buzzwords

Don’t let diversity and inclusion blur into a homogenous sea of corporate statements. Be different. Share stories that illustrate how diversity has enriched both your company and your employees. Showcase the real impact – that’s what resonates.

  1. Office Space: Where Culture Takes Shape

Remote work might be trending, but the office isn’t obsolete. If your culture thrives on collaboration, creativity, or work-life balance, let your office space embody it. Share snapshots on your social media and website. It’s more than just walls – it’s a reflection of your company’s soul.

  1. Video: The Power of Brief

Video content is king, but brevity is queen. Craft videos that whisk viewers through a virtual office tour or dive into employees’ stories. Keep them under a minute – attention spans are fleeting. A well-crafted video speaks volumes.

  1. Recognition and Rewards: Celebrating Culture Champions

Employee of the month? That’s a start, but think bigger. Create a Recognition and Rewards program that spotlights employees embodying your culture. This reinforces your values and inspires others to follow suit.

  1. Consistency, The Thread of Trust

In this quest, consistency is your ally. Whether through blogs, videos, or other methods, ensure your efforts are unwavering and genuine. Authenticity breeds trust – an invaluable currency in the talent market.

In conclusion, your career site shouldn’t be a clone of the competition. It should be a window into your world – your unique company culture. Ditch the stock and the snooze, and opt for the real and the riveting. Your future employees want a taste of what’s real. So, let them savor the essence of your organization through authentic stories, meaningful visuals, and a resounding commitment to your values. In the end, your efforts will resonate, and resonate deeply. And that resonance will be the magnet pulling in the right talent while cementing your brand identity in the minds of job seekers everywhere.

 

Platforms and Companies to Consider: Phenom People to host company career site and Stories for video content.

The Power of Unleashing Employee Before and After Stories

The Power of Unleashing Employee Before and After Stories

Jul 20, 2023 | Blog, Employer Branding

Stop. Collaborate and listen. Let me tell you, there’s a goldmine waiting to be tapped. We’re talking about showcasing unity and acceptance through the awe-inspiring narratives of before and after employee stories. Stories about employees who faced struggles within their companies but emerged victorious through perseverance (sounds like the Office plotline).  Employer branding has the power to revolutionize storytelling strategies and showcase a genuine commitment to unity and acceptance.

 

How you ask?

 

When employees bare their souls, sharing their struggles, triumphs, and moments of self-realization, a connection is made with others especially candidates. It’s like a relatable and captivating narrative unfolds before our eyes, leaving a lasting impact on both current and potential employees. These stories offer a glimpse into the reality of working within an organization, showcasing the challenges individuals face but then showing how they grew and became better from it.  By weaving together honesty, experience, and personal battles, these stories transcend their marketing purpose and become a wellspring of inspiration and knowledge for others. Okay, that sounds a little corny, but it’s true! The authenticity they exude fosters a sense of connection and belonging, that resonates with employees and candidates.

 

I know look.  It’s always been about flaunting the company’s achievements and successes, painting the organization as the almighty hero. But it’s getting old. Nobody really cares about why someone came to work for your company. And Employer Brand managers are to blame. They’ve….ahem…we’ve been trying to lure “top talent” with tales of opportunity, hard work, and glorious rewards. Far too often, leaders push for content that shines the spotlight on the company’s accomplishments, sidelining the personal experiences that audience would like learn from. Yet, the stories that leave a lasting impact are the ones that shed light on those moments when employees felt like they didn’t belong and when acceptance seemed out of reach. It’s time to shift the focus. Let’s redirect that spotlight from the company to the employee. It’s time to embrace a more genuine, relatable narrative.

 

Let’s move beyond showcasing boring-ass-same-old company achievements and tap into true stories of employees finding their way. By shining a light on experiences of not feeling accepted and then the journey to overcome the obstacles,  employer branding becomes a catalyst for cultivating a culture of empathy, support, and genuine connection. It’s time to embrace and promote those before and after stories that breathe authenticity, empathy, and growth. In doing so, organizations send a resounding message of their unyielding commitment to unity, acceptance, and the creation of a workplace where everyone feels valued and included. Are you ready to harness the immense power of these narratives? I know I am.

 

How to Rock an Employee Video Testimonial

How to Rock an Employee Video Testimonial

Jun 11, 2023 | Employer Branding

During the great resignation, HR grabbed anyone that was still left and begged them to do a video testimonial. 99.9% of these videos were done on a phone and the quality was poor and shaky like when Grandpa recorded your graduation. It’s time to replace all those Blair Witch-style videos with something better. Here are some ways to rock that employee video testimonial like you’re Steve effin Spielberg.

 

Keep it stable!

Don’t look dumb. Unless you’re trying to mimic an earthquake, never record yourself while holding the phone and walking around.  Stay in one place and prop that puppy up against those books you’ll never read again.  Or, if you’re willing to spend some a little money, go for a Ring Light with a phone stand. They’re affordable and will solve your lighting problems too.

 

What’d you say?

First off, never ever try to record a video testimonial outside. It’s way too noisy and the audio will suffer from background noise like cars, wind, birds, sirens, and some distant leaf blower. Instead, go indoors. Find a quiet spot like an empty conference room or even a closet if you’re remote.

 

Be Yourself

Talk the way you normally talk. You’re not shooting an infomercial so don’t try to sound too salesy or you’ll come across as flaky. Also, there’s no need to shout like you’re at a rock concert. If you’re standing a few feet away, speak like you normally do with a group of friends standing around.

 

Get Mic’d up

If you’re going to be standing across the room, then try using a microphone.  The mic on iPhones and Androids have come a long way, but they pick up tons of background noises too.  Invest in a Lavalier microphone. Clip it on your shirt and you’re good to go. They’re super cheap and ensure you’re being heard without having to shout.

 

Landscape

Ever since mobile phones could record video, the #1 rule was to shoot horizontally (landscape) instead of vertically (portrait) to avoid those black bars on each side of your completed video. Recording your video in landscape (horizontal) allows for a better video especially when using a mic.

 

 

Lighting is everything.

Underlit videos look like they’re shot with a VHS camcorder. Overexposed videos like the person had died and gone to heaven.  Always, always stand under a light source and avoid having your back against a window.  If you have to shoot it outside, put the Sun on your back so you’re not squinting.

Editing your masterpiece is easy when….

Listen to me. Trust me on this. You’ll probably do 100 videos before you narrow it down to the one you like. Forget that nonsense and just do one video. If you mess up your line, clap your hands so that you’ll know to cut that part when you go edit it later.

 

 

Do it right with JobPixel!

Most people have some editing tools on their phone or an app, but you’ll need to edit your video. If you want to really get serious about employee-generated videos, then check out JobPixel,  they’re an easy-to-use video employer branding platform that helps you with editing, text, and branding.

 

Hooray for video analytics!

Most employee videos make don’t make it past 15 seconds before the viewer scrolls away. So, keep it short and sweet. 30 seconds at most.  After you post it to social media or your career site, monitor the views within the first few days. If the average view is under 5 seconds, try and add text to make it enticing for someone to pause and read while they watch. With these tips and tricks, your employee testimonial video will look a thousand times better and maybe even get candidates sharing and liking it.