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How to Attract Applicants with Job Titles
The candidate's journey ends when the job title is uncommon or confusing. The reason why so many companies struggle to attract applicants to their jobs is often due to job titles and then the job description. Common vs Uncommon Job Titles Job seekers usually search...
Recruitment Marketing Strategy 101: Open Funnel Career site
Two things keep a Recruitment Marketer up at night, high bounce rates and low applicant conversion rates. One of the reasons for high bounce rates is simple, the career site is a closed funnel which limits how visitors can enter the Applicant Tracking System. ...
How to Rock an Employee Video Testimonial
During the great resignation, HR grabbed anyone that was still left and begged them to do a video testimonial. 99.9% of these videos were done on a phone and the quality was poor and shaky like when Grandpa recorded your graduation. It’s time to replace all those...
Spending Too Much on Indeed Ads, Then Do This
Read this. Focus. Put down the Starbucks for a sec. In case you’ve been living in a cave for the last 10 years, Indeed.com is the top job board today and they can be a serious budget buster if you don’t know what you’re doing, and chances are probably don’t. If you...
3 Facebook Ad Fundamentals
Creating a Facebook ad is plain and simple, kind of like a bagel. Anyone can do it. But, running Facebook recruitment marketing campaigns that deliver results is like doing jumping jacks in a canoe. And, Facebook’s employment ad policies are a dart throw at best. The...
Should Recruitment Marketing Fall Under Marketing or Recruiting?
Marketing managers would rather spend Friday nights in a church basement playing Bingo than deal with applicants and candidates. On the other hand, recruitment marketing professionals are not recruiters. They’re not screening, interviewing, submitting and/or hiring...